Increasing its dominance of life-style media in Gloucestershire to the world of enterprise information, SoGlos has already made a huge impact on key social media channel, LinkedIn – rising followers by greater than every other platform within the county.
SoGlos added enterprise information to its armoury in October 2020, with organisations featured in tales instantly benefiting from its current month-to-month attain of 146,000 distinctive readers on-line, in addition to 35,000+ followers on Fb, 23,000+ on Twitter and 13,000+ on Instagram.
However, we now know, its protection hits the bottom operating on LinkedIn too, the favoured social media channel for enterprise, gathering extra followers than every other county media information outlet over the past six month interval.
From 31 July 2020 to 31 January 2021, SoGlos welcomed 876 new followers – taking it to 1,923 in whole – and loved the best engagement price of any media outlet or publication.
‘We now have identified for a very long time that enterprise information was a pure match for our viewers – particularly as lots of our common readers and shoppers are enterprise folks, however this proves it as we’re delivering the form of partaking tales folks need to learn,’ mentioned Michelle Fyrne, group editor at SoGlos, a enterprise born and bred in Gloucestershire.
‘We now have additionally launched a devoted weekly enterprise e mail e-newsletter, which is gaining momentum and have introduced within the county’s most skilled enterprise journalist, Andrew Merrell, as our enterprise editor, which additional strengthens our model.’
James Fyrne, SoGlos group writer, mentioned: ‘Apart from our rising readership, one other vote of confidence got here when GFirst LEP and The Progress Hub grew to become headline sponsors of our inaugural SoGlos Gloucestershire Enterprise Awards, with a excessive calibre vary of corporations rapidly stepping as much as sponsor each different award too.
‘It’s all a part of our bid to cement our place as Gloucestershire’s main enterprise platform, sharing the group’s tales and championing the improbable county during which all of us reside and work.
‘It is extremely thrilling. And that is only the start!’
By Andrew Merrell
For extra data, see SoGlos Gloucestershire Business Awards. Observe SoGlos on LinkedIn and sign-up to the weekly SoGlos business newsletter for the very newest Gloucestershire enterprise information tales.
Wednesday 17 February 2021